My uncle has a bar somewhere in Manila. As a thank you to regular customers, who he already knows by name when they go to his bar, he is giving away funny tee shirts to each one of them. He is just being his funny self! He knows that people need something to laugh about so the shirts, aside from being a thank you to his customers, are also a reminder for them to laugh the hardships of life.
Just like what my uncle did when he himself experienced so much hardship in life. It’s actually one of the reasons why he thought of the funny tee shirts to give away. He knows that his customers go to his bar to temporarily forget about the hardships of life. Might as well aid them in that with those shirts, right?