Branding, events and BTL management, and advertising is the work of creative agencies. Production concept, product concept, selling concept and commercialization concept are orientations towards the marketplace.
Production concept; consumers prefer products that are widely available and inexpensive. Consumers prefer the product that provides the most quality, performance or innovation features, this is known as a product concept. When a corporation aggressively helps to sell its product to consumers this method is referred to as selling concept. Providing value better than competitors on need and wants on a target market is known as marketing concept.
Marketing the firm. Marketing objectives of the organization are put together in this document. The following are activities managers need to put into consideration. Setting marketing objectives, evaluating opportunities, creating marketing strategies, preparing marketing programs and specify expected results.
Analysis tools for big data. The discussed include external/self-analysis, strategic posture, and marketing plan. customer analysis (segmentation, motivations and unmet needs) competitors analysis, (their performance, image, culture, strengths, and weakness) are the external analysis . Major market trends, key success factors, opportunities and threats, analysis of competitive or improve focus are examples of industrial analysis. Based on the SWOT, the organization can determine how it will achieve its long-term mission/goals this is referred to as strategic posture.
Price advantage/ cost leadership. Quality/ features advantage hence differentiation, marker focused advantage, and TQM advantage ( a value-driven strategy based on continual innovation in price, product, and process) is based on Porter’s and Aaker’s work. Quality/ features advantage hence differentiation, marker focused advantage and TQM advantage (value-driven strategy based on continual innovation in price, product, and process)
Branding, this is a process of creating a distinctive name, slogans, symbol, sign or design or combination of all elements that make a product or service to be identifiable.
Branding helps to improve recognition, creating trust among consumers. Improving/ encouraging employees, providing clarity and meeting the organization goals are roles in branding. References are created by strong brands.
online marketing companies The following are online marketing avenues Facebook, Twitter, Instagram among others Though this avenue we can promote a product, give better customer service and have a competitive analysis. Insight into our game with regards to promotions, pricing, customer reach, etc. are some of the competitive analysis.
On product development, online marketing companies provides avenue for sharing product related with pictures with captions that are both engaging and informative.Such views can be pushed using Google AdWords to increase the reach and segment the target audience. The rate at which branding succeed will depend on the its visibility in the ,market. Customer services, when customers are unhappy or happy about the product they will often head to social media to voice their opinions. Addressing such equerries will go a long way in the long run.